Event – Internet Saathi By Google India & Tata Trust

photographed-amrendranath-dutta

This event was organised by Google india & Tata Trust
At – Grand Oberoi, covered by Amarendranath Dutta (Backdrop)
Still Photography by Amarendranath Dutta
Videography by Rahul Dutta
Assistant – Nirmal Dutta

Google India, along with Tata Trusts, also said it is now expanding the internet Saathi programme to four more states namely West Bengal, Assam, Uttar Pradesh and Tripura. The joint initiative aims to overcome the digital gender disparity in rural India and empower rural women and communities to facilitate digitally literacy by making them aware of the benefits of the internet

Most Prestigious Event Covered by Amarendra Nath Dutta(BACKDROP)
Sapna Chadha, head of marketing, Google India
Ganesh Neelam – Head Of Innovations Tata Trusts
Rural Womens From Purulia District,W.B., India

Digital literacy is a veritable tool for women’s empowerment. According to Internet and Mobile Association of India statistics, of the 350 million internet users in India, only one third of them are women. Needless to say, the number of women online is abysmally low, especially in rural belts. “Only one out of 10 women is able to access the Internet in rural India,” says Sapna Chadha, head of marketing, Google India, who’s currently spearheading a campaign called ‘Internet Sathi’ across India.
As part of Google’s ‘Helping Women Get Online campaign’, ‘Internet Sathi’ is working on generating awareness among rural women about effective Internet use. The project launched last year has covered states such as Rajasthan, Gujarat, Jharkhand, Andhra Pradesh and Madhya Pradesh and touched the lives of about 2 lakh women so far. It has just started in Bengal in association with the Tata Trust.
Sapna, who travels to remote villages, says that this campaign seeks to make rural women agents of change themselves. As part of the programme, Google is training women selected from self-help groups and other women’s federations to help others in their community to learn how to use the Internet. Google India is providing them with mobiles and tablets and training material in vernacular languages. “The programme has been very successful in improving the soci-economic situations of communities in rural India,” stresses Sapna, who seems bent on making women in Indian villages 100 per cent e-literate.

Google India, along with Tata Trusts, also said it is now expanding the internet Saathi programme to four more states namely West Bengal, Assam, Uttar Pradesh and Tripura. The joint initiative aims to overcome the digital gender disparity in rural India and empower rural women and communities to facilitate digitally literacy by making them aware of the benefits of the internet, it said in a statement.
Launched in July 2015, internet Saathi is now live in nine states in India. This includes villages in Rajasthan, Gujarat, Jharkhand, Andhra Pradesh and Madhya Pradesh where the programme has already helped 1,00,000 women, it added. The programme focuses on training women and larger communities in rural India to explore various uses and benefits of the internet.
The Saathis then impart training to the rural community in their own and neighboring villages. Google provides the devices and the training material to the Saathis. The final roll-out of the programme and the training of the master trainers, which comprises self-help groups and women’s federations, are overseen and facilitated by Tata Trusts through its field partners on ground.

More news about this event:
Google India’s Sapna Chadha educates rural women
Ganesh Neelam

Photos of the event

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